The Hunger Games: Following the Marketing Footsteps of Twilight?

Posts with titles like these typically turn off the sensible and rational audience, and they won’t get past the title. I completely understand that, and in some sense, would probably be the same way. There’s so much unnecessary, childish controversy over such unimportant issues, like which team someone has chosen sides with (Edward or Jacob), or what’s really the better series . . . Harry Potter or Twilight?

It gets exhausting seeing these articles explode with controversial chatter regarding them. And there’s all the marketing, and the fans picking sides, and dressing up as characters and such. Not that there isn’t anything wrong with that. There certainly isn’t. But a lot of it is immature and downright annoying to many mid-twenty plus people who just want to watch a movie in peace without developing a strategy of convincing everyone they meet that Twilight really is the best book series.

Besides, it’s not. If you ask me.

I’m really looking to Lionsgate for the answer to the title question–Are they planning to use the same (or similar) marketing campaign for The Hunger Games as they did for Twilight? First, there was madness over Jennifer Lawrence giving a preview of the series at the VMAs because *wait for it* Twilight already pulled that.

The second offense (or *stolen* marketing strategy) of The Hunger Games is this photo spread in Vanity Fair, particularly the picture of the main cast:

The Hunger Games Cast

Look any similar to Twilight‘s cast picture from Vanity Fair?

Twilight Cast

The obvious thing to keep in mind is that Vanity Fair did both spreads, and that they’re dealing with a nice ensemble of late teen to young adult cast. The silly thing is that at first glance of The Hunger Games cast, they all look happy, and the three (well . . . truly, two) main cast members are all nicely slated on the side. If anyone’s read the series, he or she knows it’s not a happy set of books–which makes the picture a bit deceiving. The overall story isn’t a love story; in fact, *spoiler alert* everyone in that picture dies in the first book except for a few. Ironic?

Regardless, I’m trying to accept that The Hunger Games choice marketing will only continue to follow in its predecessor, Twilight‘s over-induced, tween-obsessive, marketed-to-death, painfully young, annoying, and naive footsteps. Although Twilight has grossed considerable income by said marketing, the sad part is that money has become the massive success of the series; not a respect for the story, the author, or even the fans. And while people can argue back and forth about its true success or greatness, at the end of the day, Twilight won’t be remembered for being an love-at-first-sight story, a love-triangle teen drama, or an action-packed story of werewolves versus vampires (am I right on all the facts, Twi-hards?). It’s going to be remembered as the silly series that grossed a lot of money, starring the pale and high-looking Kristen Stewart partnered with Robert Pattinson. And I think that would be a gracious memory for most viewers.

All of that to say, that I sincerely have higher hopes for Suzanne Collins’s series. She’s an excellent young adult fiction author who had a great story to tell. I suppose it really is up to people like Jennifer Lawrence to decide which direction the series will follow in terms of marketing. Yet looking at Vanity Fair‘s take on the series, I have a bad feeling . . .

Love Triangle? Not so much . . .

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3 thoughts on “The Hunger Games: Following the Marketing Footsteps of Twilight?

  1. I think that’s typically my problem–having high hopes for something, only later to be disappointed. But the one thing–aside from the marketing–is that HG has Gary Ross, who hasn’t been involved in this new realm of teen-worshiped stardom in book to film adaptations. So perhaps he will be able to stir the films in an upward direction.

    Thanks for the comment! Let’s hope Ross will prove us both wrong.

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  2. i think it is a coincidence, besides they dont look anything alike
    Examples:different people,different setting, different time of day, different poses,different scene, different theme, different clothing…………i mean i could go on forever…………………….

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